Examples of national public relations industry awards won by Winuk Communications and/or Jay Winuk include:
- PR Daily: "Best Response to Breaking News"
- Silver Anvil Award: Excellence in Integrated Communications - Public Relations Society of America (PRSA)
- Award of Excellence: Events and Observances – PRSA
- Sabre Award
- Bulldog Award – Excellence in Media Relations and Publicity/Non Profit
- Bulldog Award - Consumer Campaign/Publicity
- Bronze Anvil Award (PRSA) – Excellence in Media Relations
- Silver Anvil Award (PRSA) – Events/Observances
The crash of Germanwings Flight 9525 was horrific enough before the public learned that the co-pilot had deliberately sent the plane into a suicidal nosedive, killing all 150 passengers and crew on board. PR agency Winuk Communications, Inc. was tasked with getting attorneys from the law firm Kreindler & Kreindler LLP, which specializes in aviation law, out in front of cameras and microphones while interest was at its peak. Winuk’s success has earned it first place in the “Best Response to Breaking News” category of PR Daily’s 2016 Media Relations Awards.
Kreindler & Kreindler’s attorneys have credibility above that of many other aviation lawyers in part because several are also military-trained pilots. The firm’s members hold professional leadership positions in industry groups like the International Air & Transportation Safety Bar Association and the ABA Air & Space Law Committee. Kreindler & Kreindler had also litigated previous high-profile crashes.
Winuk Communications targeted CNN as a priority media target, given the cable news network’s history of intense, focused coverage of major plane crashes and its global reach. Winuk monitored media for updates on the crash, making sure the law firm’s spokespersons had the latest information; it also enabled the agency to develop fresh and timely messaging for its pitches, which included verbatim on-the-record quotes from the law firm’s experts.
Media interviews and placements included a remarkable 20+ appearances on CNN’s “Legal View,” “AC 360,” “New Day,” “CNN Money” and “CNN International” programs. Other outlets where Kreindler & Kreindler spokespeople appeared included Fox News, MSNBC, Reuters, AP, CNBC, The Guardian and many other domestic and international outlets.
The ROI in this case is particularly noteworthy: More than half of the families of the crash victims retained Kreindler & Kreindler.
Congratulations to the Kreindler firm and Jay Winuk, Cindy Miller and Susan Roth at Winuk Communications, Inc. for this effort.
* * *
FOR IMMEDIATE RELEASE
WINUK COMMUNICATIONS, INC. WINS NATIONAL AWARD FROM
THE PUBLIC RELATIONS SOCIETY OF AMERICA
Agency Promoted Client Kreindler & Kreindler’s Legal Expertise Globally in the Wake of the Deliberate Fatal Crash of Germanwings Flight 9525
Carmel, NY, June 15, 2016 . . . The Public Relations Society of America (PRSA), the industry’s leading professional organization, awarded Winuk Communications, Inc. with its coveted 2016 Bronze Anvil Award, recognizing the PR agency’s work last year on behalf of its client, law firm Kreindler & Kreindler LLP. The award for “excellence in media relations” results from the agency’s public relations program executed in the immediate aftermath of the deliberate, fatal crash of Germanwings Flight 9525, one of the biggest global news stories of 2015.
On March 24, 2015, the co-pilot of Germanwings Flight 9525 locked the pilot out of the cockpit and deliberately crashed the plane into the French Alps, killing himself and all 149 other crew members and passengers on board. The incident immediately became the biggest news story in the world, and continued to garner global attention for weeks as the investigation unfolded and the facts of the tragedy became clear.
As it has after numerous other major transportation-related incidents over the last 13 years, Winuk was tasked with promoting Kreindler’s legal expertise, securing interviews for the firm’s law partners with leading media outlets throughout the United States and around the world. In doing so, these aviation experts, several of whom are military-trained pilots, were afforded dozens of high-impact opportunities to help lead the ongoing worldwide discussion about the crash and keep the affected families and others informed about all matters of investigation, changes needed in aviation safety and security procedures, similar crashes throughout aviation history, the rights of victims’ families and more.
The Kreindler firm, headquartered in New York City but with a nationwide practice, now represents more than half of all families directly affected by the Germanwings tragedy. "Attorneys are understandably prohibited from directly contacting victims' families to provide counsel in the immediate aftermath of crashes," said Brian Alexander, partner, Kreindler & Kreindler LLP. "But these families, immediately desperate for credible, objective information, regularly turn to major media to find it, including for reliable answers about victims’ rights and the conduct and status of investigations. The depth and quantity of global media exposure Winuk generated was impressive. Winuk's PR program fostered an ongoing platform for us to share our knowledge, experience and care, three key considerations for families thrust into such tragic circumstances."
“We’ve been fortunate to win numerous PR industry awards over the years, but this one is particularly meaningful to us,” said Jay S. Winuk, president of the agency. “Kreindler has been a loyal and compelling client for more than a decade. The nature of the work the law firm does regarding transportation safety and security and victims’ rights carries great importance. It’s an honor to support Kreindler’s worldwide leadership in these matters.”
Additional PR Industry Recognition
For its work supporting Kreindler related to the Germanwings crash, Winuk Communications was also awarded PR Daily’s 2016 Media Relations Award in the “Best Response to Breaking News” category.
About the Bronze Anvil Awards
For more than 45 years, PRSA’s Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Entry submissions require documentation of results generated (e.g., broadcast, print, online media); examples of documents developed, such as press materials; and a written analysis which summarizes communications objectives, strategy, tactical approach, results and more.
About Winuk Communications, Inc.
Founded in 1994 and based in Carmel, NY, Winuk Communications, Inc., is a full-service, national award-winning public relations firm serving clients of every size, from entrepreneurial start-ups to large corporations, throughout the United States. The agency’s client roster includes companies and organizations in consumer products, law, sports, healthcare, advertising, real estate, nonprofit, finance, the arts and entertainment, technology, travel and other industries. Winuk specializes in a wide array of communications services, including media relations; crisis communications and issues management; brand marketing; special event planning and execution; media training; and comprehensive editorial and writing services. www.winukpr.com
Jay S. Winuk, 845-277-1160, firstname.lastname@example.org
Available video and images:
Winuk Communications/Kreindler: Germanwings crash TV interviews samples reel
Community service, pro bono and other awards and honors
In June 2011, Jay Winuk received from President George H.W. Bush and the Points of Light Institute the “Daily Point of Light Award” for “creating meaningful change in communities across America” and “helping to shape a better tomorrow for our nation.”
In September 2008, Jay received the “President’s Call to Service Award” from The White House, one of the nation’s highest civilian service honors and which salutes Americans who, by their demonstrated commitment and example, inspire others to engage in volunteer service.
In December 2011, Jay received the “Most Inspirational Person of the Year Award” from Beliefnet, the largest online resource for inspiration and spirituality. Among the other nine nominees for the award were the late Steve Jobs of Apple, baseball superstar Albert Pujols, evangelist Billy Graham, pastor Joel Osteen and NCAA national championship head basketball coach Pat Summitt of Tennessee.
In September 2011, Jay was awarded the “Teammates in the Community Award” by the New York Mets and the Citi Foundation (Citibank) for his work promoting service and volunteerism.
In June 2012, Jay received the annual “Distinguished Alumnus Award” from his alma mater, the State University of New York at Oneonta.
In 2010 Jay was elected to the Jericho High School Alumni Hall of Fame.