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Following are brief summaries of Winuk Communications’ work for some of our clients.  KREINDLER & KREINDLER LLP: Comprehensive public relations support for the nation’s preeminent aviation plaintiff law firm. Agency manages all media relations for the firm, including arranging interviews for its partners regarding plane crashes and other transportation accidents in the U.S. and internationally; announcing victories for the firm on landmark cases; and promoting the firm’s positions on national issues such as aviation safety and security, victims’ compensation and tort reform. Agency has secured frequent placements for the firm with The New York Times, The Wall Street Journal, the Associated Press, The Los Angeles Times, Washington Post, Chicago Tribune, Houston Chronicle, CBS News, NBC News, CNN, FOX News, MSNBC, Buffalo News, Journal News, National Law Journal, American Lawyer, New York Daily News, New York Post, Newsday, Bloomberg News and dozens of other TV and radio stations and newspapers throughout the nation. (www.kreindler.com)  A JOURNEY FOR 9/11:  ROBERT K. FUTTERMAN & ASSOCIATES: Provided comprehensive media relations and editorial support over the course of two years for the nation’s leading independent retail real estate firm. Secured numerous national, local and trade interviews for the firm’s CEO and other spokespeople, counseled on message development and brand positioning, wrote extensive copy for the firm’s various collateral materials and more. (www.rkf.com)  WFUV-FM: Building brand awareness and providing public relations support to this leading New York public radio station, including for its 2010 fundraising gala, at which Rock and Roll Hall of Fame musician Levon Helm, broadcast journalist Bob Schieffer and sportscaster Ernie Harwell will receive lifetime achievement awards. (www.wfuv.org)  MYGOODDEED: Provide a wide array of public relations services and counsel to this national nonprofit leader in volunteerism and service and which successfully advocated for the federally-designated establishment of the anniversary of September 11 as a “National Day of Service and Remembrance.” Serve as an organizational spokesperson to media; recruit the support of U.S. Congressional leaders, major corporations and the 9-11 family community; and help stage fundraising, press conferences and other events. As a board member of MGD, agency president Jay Winuk has appeared on the “Today Show” (NBC-TV), CNN, MSNBC, FOX News, ABC News, “The Early Show” (CBS-TV), National Public Radio, and many other TV and radio outlets; and in The New York Times, Associated Press, The Wall Street Journal, Los Angeles Times, Washington Post, NY Daily News, NY Post, Newsday, Chronicle of Philanthropy, Washington Times, and hundreds of newspapers nationwide. Served as a producer of the “September 11 Commemoration and Tribute Event” at the Beacon Theatre in NYC on 9/11/09. The agency shared a national PRSA Silver Anvil Award for “Excellence in Events/Observances” for its work on MyGoodDeed. (www.mygooddeed.org) WESTCHESTER WILDFIRE: Agency managed all national and regional public relations for the launch and inaugural season of this United States Basketball League professional team, coached by NBA All-Star and NY Knick legend John Starks. Staged press events and secured news reports about the team in Sports Illustrated, The New York Times, ABC-TV, ESPN, MSG Network, The New York Post, New York Daily News, and dozens of other media outlets. The agency’s PR program for the Wildfire won the national PRSA Bronze Anvil Award for “Excellence in Media Relations.”  PFIZER, INC.: Planned and managed all public relations for eight-city "Step Into Heart Health Tour," featuring a museum-quality, interactive traveling educational exhibit about the human heart. Arranged all interviews for Pfizer spokespeople, crafted messages and all press materials, researched FDA requirements, provided on site support in each market, and managed all publicity for tour.  YOUNG AUDIENCES NEW YORK (YANY): Coordinated national and local media relations for this leading provider of supplemental arts programming for 180 New York City public schools and more than 235,000 students throughout the city’s five boroughs. Managed PR for YANY’s 2009 fundraising gala in NYC, including message development, crafting press materials and securing numerous interview opportunities for the executive director of YANY and gala honoree and Emmy-Award winning actress Julianna Margulies. (www.yany.org)  CONTINUING CARE LEADERSHIP COALITION (CCLC): Provided strategic counsel, issues management, media relations, editorial services and other communications support to this membership and advocacy organization comprised of more than 100 not-for-profit and public long-term care organizations, located in the New York metropolitan area and beyond. (www.cclcny.org)  STEVE AND BARRY’S: Managed public relations and supported brand awareness for this large national retailer’s launch of BubbaGolf, the sportswear line of PGA star golfer Bubba Watson. Staged a press conference and luncheon event to introduce the apparel brand at the PGA’s John Deere Classic in Moline, IL, arranged numerous interviews for Mr. Watson and company spokespeople, developed press materials, etc.  E2VALUE, INC.: Managed all public relations for this cutting edge Internet-based provider of real estate replacement cost valuations of all properties in the U.S. to the insurance, banking and real estate industries. Generated interviews for the company’s CEO and managing all other publicity; bylined article placement; editorial services; trade show support; strategic and marketing counsel and more. (www.e2value.com)  CLEAR CHANNEL ENTERTAINMENT (formerly SFX): Managed national and trade publicity, executive speech writing, Web site promotion, media training, crisis and strategic counsel for the world's leading live entertainment company. Provided crisis communications and marketing counsel to the company’s SFX Saratoga Concerts, Inc., as well as general PR support to SFX Corporate (sponsorship deals, varied publicity needs, etc.). Publicized the introduction of SFX’s new corporate brand identity and promoted an online sweepstakes for SFX.COM. Researched and crafted a keynote speech for the company’s CEO.  UNMET NEEDS: National public relations campaign for this multi-million dollar non-profit initiative of the Vermont-American brand of the Robert Bosch Tool Corporation and the Veterans of Foreign Wars Foundation to raise funds for and provide services to the families of U.S. military personnel based overseas. Arranged interviews for U.S. Marine Corps veteran and actor R. Lee Ermey (host of “Mail Call” on the History Channel and spokesperson for Unmet Needs) and company representatives with top tier media such as USA Weekend, the Associated Press, the Weekly Standard and some of the nation’s highest-rated syndicated talk radio programs, including the “G. Gordon Liddy Show,” the “Laura Ingraham Show” and the “Jim Bohannon Show.” (www.unmetneeds.com)  ALACRA, INC.: For more than five years executed national media relations and marketing counsel for this leading provider of business and financial information to major global corporations; banks and other financial institutions; law, consulting and accounting firms; and other business customers. Executed the international launch of Portal B?, the company’s flagship business information portal; helped orchestrate the company’s corporate name change from Data Downlink Corporation to Alacra, Inc.; and managed PR for numerous product launches. (www.alacra.com) |
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