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Amtrak

Amtrak

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Winuk Communications supported the comprehensive rebranding of Amtrak, the announcement of the travel industry's first "national service guarantee," and the launch of the railroad giant's Acela Express service in the Northeast Corridor, the first high-speed trains in North America.  In conjunction with Amtrak and the branding and design firm IDEO, the agency developed a highly successful media strategy and secured key spokesperson interviews and numerous placements in national news outlets; advertising, design and branding trades; and critical local media in markets along train routes.