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DestiNY USA is the environmentally-friendly multi-billion dollar resort and retail destination based in Syracuse, NY, developed by mall giant Pyramid Management Group, whose goal was to directly impact the way the world thinks about energy and the environment and eliminate the global dependence on oil. During the early stages of the real estate project's development, the agency provided a wide range of public relations services, including event planning, media relations, message development, editorial support and executive media training, for DestiNY USA's "Petroleum Addiction Rehabilitation Summit," attended by 50 of the nation's leading environmental experts, renewable energy manufacturers, policy leaders and public officials, including members of Congress; the announcement of golf legend Arnold Palmer's interest in developing "green" golf courses at DestiNY USA; and various stages of the development's building progress.  National and local media coverage included the Associated Press, The Wall Street Journal, Syracuse Post-Standard, The Oneida Daily Dispatch, Yahoo Finance, CBS MarketWatch, The Toronto Star, Albany Times Union, Rochester Democrat and Chronicle and numerous TV and radio outlets.