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WESTCHESTER WILDFIRE:

WESTCHESTER WILDFIRE:

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Agency managed all national and regional public relations for the launch and inaugural season of this United States Basketball League professional team, coached by NBA All-Star and NY Knick legend John Starks.  Staged press events and secured news reports about the team in Sports Illustrated, The New York Times, ABC-TV, ESPN, MSG Network, The New York Post, New York Daily News, and dozens of other media outlets.  The agency’s PR program for the Wildfire won the national PRSA Bronze Anvil Award for “Excellence in Media Relations.”