Jay S. Winuk

 

Jay S. Winuk, principal of Winuk Communications, has 20 years of communications experience in the agency, corporate and not-for-profit sectors.  He has served many of the nation’s leading corporations, developing and executing public relations campaigns that have attracted national and worldwide attention.  Mr. Winuk’s experience includes product, service and business-to-business brand marketing; crisis/issues management; media relations; speech writing; event planning; cause-related marketing and more.  His firm provides comprehensive communications services to clients in many industries, including technology, healthcare, entertainment, real estate, finance/investment, consumer products and more.

Before founding Winuk Communications in 1994, Mr. Winuk was director of public relations for Radio City Music Hall Productions, one of the world’s leading live entertainment production companies.  There he served as company spokesperson and managed all corporate communications for Radio City and its role in live events staged at the Music Hall and throughout the U.S.  These included the 1993 Super Bowl Halftime Show starring Michael Jackson; Radio City’s famed annual holiday shows starring the Rockettes; all musical and comedy concerts; national theatrical touring shows; the 1994 Grammy Awards; and the “Barney Live at Radio City” family attraction.  He also staged several public and media events promoting the company’s attractions, including the 10-day, city-wide “Country Takes Manhattan” music festival and the Music Hall’s “Sidewalk of the Stars” exhibit.

Prior to joining Radio City, Mr. Winuk held executive positions at two of the world’s leading public relations agencies.  As vice president at Golin/Harris Communications in New York, he directed a diverse group of accounts in industries such as consumer banking; travel, tourism and economic development; corporate identity; environmental management; food and more.  For client Citibank, Mr. Winuk led PR efforts for the company’s many bankcard products, including the Citidining Card with spokesperson Tommy Lasorda, and was part of a task force that managed Citibank’s major sponsorship of the nationwide “Hands Across America” fundraising event.  As director of G/H Travel (NY), Mr. Winuk managed accounts that included destinations such as Rotterdam, Northern Ireland and West Berlin, including the promotion of that city’s 750th anniversary celebration. Other clients included the Chrysler Corporation, Chemical Bank, Lippincott & Margulies, Medieval Times, The Catfish Institute, Sony, Hesco, Garuda Indonesia Airlines, Lederle Labs, McDonald’s and Maker’s Mark Distillery. 

As an account executive at Burson-Marsteller, Mr. Winuk’s clients included The Coca-Cola Company, Western Union and General Foods, for which he managed national publicity and spokesperson appearances promoting the company’s nationwide, product-oriented nutrition awareness campaigns.  For Coca-Cola, Mr. Winuk helped manage corporate and product issues and was instrumental in the development of The Coca-Cola Foundation. Other client assignments included public affairs work on environmental safety issues for Safe Buildings Alliance, a Washington, DC-based special interest group.

Prior to joining Burson-Marsteller, Mr. Winuk served for two years as director of public relations for the Boys & Girls Clubs of Boston, Inc., one of New England’s leading youth organizations.  He holds a master of science degree in Public Relations/Public Affairs from Boston University and a bachelor of arts degree in Communications from the State University of New York at Oneonta.  For two years he hosted a radio program on WONY-FM in Oneonta, NY.