Sandy Hook Promise
Sandy Hook Promise is a nonprofit organization borne from the mass murder tragedy that devastated the town of Newtown, CT, and the nation, on December 14, 2012.
In support of the foundation’s launch press conference to announce the work it would do on the critical issues of gun control, school safety, and mental health, the agency provided speech writing services; media relations support; event planning; presentation training for foundation principals and Newtown family members; and overall strategic communications counsel.
The launch press conference was attended and covered by dozens of national, local and special interest media outlets, resulting in hundreds of millions of media impressions, substantial traffic to the foundation’s new web site and momentum for its essential fundraising initiatives and awareness building activities.