Westchester Wildfire
Winuk Communications managed all national and regional public relations for the launch and inaugural season of this United States Basketball League (USBL) professional team, coached by NBA All-Star and NY Knicks legend John Starks.
The agency staged numerous press conferences and events; supported all advertising, sponsorship and ticket sales programs; arranged public appearances by Coach Starks and players; coordinated events with the Westchester County Executive and staff; promoted and helped coordinate the team’s charitable engagements; and secured hundreds of news reports and features about the team, including in Sports Illustrated, The New York Times, ABC-TV, ESPN, MSG Network, New York Post, New York Daily News, Newsday, NBA-TV, Journal News, Associated Press, Westchester Magazine, WNBC-TV, WCBS-TV, Village Voice, WFAN-AM and many other media outlets. The agency’s PR program for the Wildfire won the National PRSA Bronze Anvil Award for “Excellence in Media Relations.”
The agency’s PR program for the Wildfire won the National PRSA Bronze Anvil Award for “Excellence in Media Relations.”